Sara Amirhesar; Hossein Emari; Hossein Ghareh Bigloo; Hossein Bodaghi
Abstract
Abstract The main purpose of this research is to conceptualize and implement "altruistic leadership" in the management of government organizations. The method of this research is mixed. The statistical population of this research in the qualitative section was the professors working in the seminaries ...
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Abstract The main purpose of this research is to conceptualize and implement "altruistic leadership" in the management of government organizations. The method of this research is mixed. The statistical population of this research in the qualitative section was the professors working in the seminaries of East Azerbaijan province, and in quantitative section was the students studying in the seminaries of East Azerbaijan province. For data analysis, hidden content analysis was used in the qualitative part and confirmatory factor analysis was used in the quantitative section. After analyzing the data for this structure, five categories of social norms, taboos, inappropriate social behaviors, human rights and improper individual behaviors along with 24 items were identified based on the relevant verses and hadiths. Re-conceptualizing the structure of altruistic leadership based on the teachings of Islam is an aspect of innovation in this research.
Public Management
Ali Ghprbani; Hosein Gharehbiglo; Freidoon Payman
Volume 5, Issue 3 , July 2017, , Pages 131-140
Abstract
Nowadays, advances in human knowledge have also influenced marketing, with the emergence of a new field called neural marketing. In this way, it is believed that the study of the biological and physical brain is the most important way to understand the behavior of the buyers of the product or service. ...
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Nowadays, advances in human knowledge have also influenced marketing, with the emergence of a new field called neural marketing. In this way, it is believed that the study of the biological and physical brain is the most important way to understand the behavior of the buyers of the product or service. The purpose of this study is to design a model for attracting clients with a nerve marketing approach to attract customers in the bank. To achieve this goal, qualitative methodology has been used. The process of collecting and analyzing data in three stages including open coding, axial coding and selective coding led to the selection of categories. Generally, in the coding stage, 55 open source codes were identified. In the open coding step, the data was collected through a visit to the branches of the banks, observation of various processes in providing customer service, negotiation and interviews with banking experts, managers and experts of the bank. In the central coding step, 36 concepts were formed as the concepts of research. Finally, there were 9 items in the selection process using the Farsi constant comparison of categories. In this research, the participants' viewpoints are the implementation of neural marketing and its use as a tool to increase the attraction of customers in banks.
